The Red Cup, Starbucks

$ 17.50
  • By A Mystery Man Writer
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The Red Cup, Starbucks

Product Description

With all of the competition around holiday cups and beverages, Iris brand marketing experts developed a campaign to remind consumers that Starbucks is the creator of festive coffee and the original Red Cup. Previous campaigns have focused on the product, but this campaign shifted for the brand to focus on human connections.

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